Top 7 reasons why people shop online

I admit, it may not be as glamorous as shopping at an upscale 5th Avenue department store but it is much more convenient.

Starting your own or enhancing an existing business is becoming more viable as as the popularity of online shopping increases. But why do people shop online? We need to understand the link between . Below is a compilation of trivia and statistics to not only inform but act as a guide when setting up or customizing a in order to take full advantage of any online that might arise.

  • People shop online to avoid crowds
  • Shopping online is popular with people who have hectic schedules. It saves time and allows consumers to do other things
  • There are a variety of products available
  • The prices are competitive
  • Product information is also easily available at the same site
  • Consumers appreciate the easy gift delivery option
  • People like to receive stuff in the mail

Give a person a fish and you feed them for a day; teach that person to use the Internet and they won’t bother you for weeks” - Author Unknown
Here are some , made up of a few interesting trivia about online shopping.

  • 63% of online shoppers are women
  • Female internet shoppers outnumber male internet shoppers 3 to 2
  • Consumers with children are more likely to shop online than those who don’t
  • 20% of internet users shop online at least once a week
  • 11% of US online consumers say they do ¾ of their holiday shopping online
  • Clothing makes up 16% of total online sales, toys and video accounts for 11% and electronics 10%

Looking at the trivia above, it would make sense to have an online business which caters to women. Ladies apparel would probably be a good product choice. It is also important to consider the location of a target market. For example, online shopping is hugely popular in America as well as the United Kingdom. Therefore it would be wise to concentrate your marketing efforts at any one or even both those two countries.

If setup properly, an online business can be carried out with relatively low cost, thus maximizing profit. With a literally borderless market available, the possibilities are endless.

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Brad Keet is an entrepreneur and Internet junky. Brad invites you to journey with him as he takes his into overdrive while sharing a few startup tips along the way. For more of Brad’s take on things, log on to www.fromhomeeveryday.com

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2 Responses to “Top 7 reasons why people shop online”


  1. 1 Cilinca

    Those top 7 reasons are really accurate for online shopping.

  2. 2 ViSalus

    Great list. Very comprehensive.

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